丑小鸭餐饮

设计思路来源于7080后儿时的纸飞机、打板等游戏,唤起对7080后童年的记忆;“丑 小鸭也有大梦想”是对儿时梦想憧憬与坚持,品牌创始人热衷于餐饮行业,同属80后 ,我们通过产品属性、地域文化和客户本身找到了设计线索;折纸原形成为logo 核心图形,衍生出我们成长记忆中的各类英雄形象,充满正能量。

The idea of design comes from the paper airplane, playing board games, etc. in 70s and 80s,which recall the memories of  childhood.As we all know that "The Ugly Duckling also have big dreams"states the vision and persistence of dreams.Because we are the 80s,and i know the brand founder is interested in the food and beverage industry,we found the design clues by the product attributes and the customers itself.Thus,origami prototype become the core graphics logo so that various types of our memory’s hero image derivatived out that it’s full of energy.

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CUSTOMER:丑小鸭餐饮

PROJECT:VIS识别设计/空间设计

INDUSTRY:餐饮行业

TIME:2015.4
























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